UTM Link Builder
Add UTM tags to any link so your analytics shows exactly which post, ad or message sent each visitor.
Results
How it works
UTM parameters are labels added to the end of a link. When someone clicks it, analytics tools like Google Analytics record the source, medium and campaign, so you can compare what’s working.
Keep naming consistent. “Instagram”, “instagram” and “IG” show up as three different sources, which is why lowercasing is on by default.
FAQs
Do UTM links affect SEO?
No. They only label visits in analytics. Use them on links you share, not on internal links within your own site.
What’s the difference between source and medium?
Source is where the click came from, like instagram or newsletter. Medium is the type of channel, like social, email or paid-social.
Can I shorten the link?
Yes. Paste the final link into any link shortener; the tags are kept.
Want this done for you?
Planned Facebook and Instagram campaigns aimed at the right local audience, with clear reporting.